Referring to ADP's comprehensive brand guidelines, I've created greeting cards, boxes, snack packaging and belly bands for various items such as neck pillows, laptop sleeves, face masks, etc. One of my most recent works was a marketing pamphlet featuring origami.
The client asked to have a total of three different booklets created over the course of 6 months. Each booklet contains instructions for folding origami of 4 different animals or shapes related to the compaign. I designed each cover illustration to reflect the headlines.
Booklet 1 cover
Booklet 2 cover
Booklet 3 cover
I referenced visual instructions for folding in the form of video demonstrations on Youtube, step-by-step photography and other diagrams available online or provided to me by the client. I was tasked with editing, summarizing and in some cases writing from scratch the steps that are paired with each illustration. It was necessary to fold my own example to follow along and come up with the easiest verbiage for the average user to understand.
Inside page of book 3 with instructions for folding a Christmas tree.
Inside page of book 3 with instructions for folding a Santa Claus.
Inside page of book 3 with instructions for folding a Christmas star.
Inside page of book 3 with instructions for folding a penguin.
I also had the challenge of fitting the instructions below ADP's provided copy pertaining to their various departments. At the end of the folding instructions is an additional QR code in case the user needs more demonstration in completing the origami. Each QR code links to a Youtube video with further instructions provided by the client.
